Fiona is considering a daycare facility for her five-week-old daughter,Kate.She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight daycare centres,Fiona chose PerfectCare.While she is quite pleased with her choice,she does continue to wonder if she made the correct decision.
-Refer to Daycare.Fiona's selection of a daycare facility represents which type of consumer buying decision?

Question

Quizplus · Accepted Answer

Fiona's decision to visit multiple daycare centres, interview caregivers, and consider factors beyond basic needs (such as intellectual stimulation and feeding schedule) indicates that she engaged in extensive decision making. This type of decision making is typically used for high-involvement purchases, which a daycare facility certainly qualifies as for a parent.

Fiona Is Considering a Daycare Facility for Her Five-Week-Old Daughter,Kate