Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.The use of tennis stars Venus and Serena Williams in Nike ads indicates how marketers use the concept of which of the following to promote products to women?

Question

Quizplus · Accepted Answer

The use of tennis stars Venus and Serena Williams in Nike ads is an example of using opinion leaders to promote products. Opinion leaders are influential individuals or celebrities whose endorsement or use of products can influence the purchasing decisions of others, especially in their area of expertise or fame.

Between 1987 and 2000,the Market for Women's Athletic Wear Increased