Between 1987 and 2000,the market for women's athletic wear increased by more than $3 billion while the market for men's athletic wear remained unchanged.Women are no longer satisfied with sporting goods stores that act as if they were serving the women's needs by carrying sports bras and biking shorts,and assuming that women can use male gear.Like men,women want a product that will increase their performance,but they also want something else-a product that will be in tune with their bodies.
-Refer to Women's Athletic Wear.The fact many women do not develop store loyalty and perceive all athletic clothes retailers to be similar indicates a tendency to engage in which of the following?

Question

Quizplus · Accepted Answer

The tendency to perceive all athletic clothes retailers as similar indicates stimulus generalization, as women are generalizing their experience with one retailer to all similar retailers. Option A (generalized learning) is not a commonly understood term and is not applicable here. Option B (selective distortion) is when a person distorts information to fit their preconceived beliefs or attitudes, which is not relevant in this context. Option D (stimulus discrimination) is when a person can differentiate between similar stimuli and respond differently, which is not the case here as women are perceiving all retailers as similar.

Between 1987 and 2000,the Market for Women's Athletic Wear Increased