In order to expand its sales into the U.S.market,BRL,an Australian-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's strategic opportunity matrix,what type of strategy would BRL be implementing?

Question

Quizplus · Accepted Answer

By merging with a US-based wine distribution company, BRL is implementing a market development strategy. This involves expanding into new geographic markets with existing products.

In Order to Expand Its Sales into the U