Yuengling is the oldest brewery in the United States.It was founded in 1827 in a time when small breweries dotted the nation.It has survived by severely limiting sales of the beer and creating a mystique about the brand.In areas where the beer is sold,its brand name is used the same way Kleenex is used by many to represent all types of tissues.Although its competitors all wanted to expand their markets.Yuengling's strategy was "To do nothing." For over 170 years,what has this strategy given the brewery?

Question

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Yuengling's strategy of limiting sales and creating a mystique about the brand has given the brewery a niche competitive advantage. They have built a loyal following in the areas where their beer is sold and have been able to maintain their position as the oldest brewery in the United States. This strategy has allowed them to differentiate themselves from their competitors and appeal to a specific market.

Yuengling Is the Oldest Brewery in the United States