What describes and estimates the size and sales potential of market segments of interest to the firm,and assesses key competitors in these market segments?

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Quizplus · Accepted Answer

Market opportunity analysis involves identifying and assessing market segments of interest to the firm and estimating their size and sales potential. This analysis also involves evaluating key competitors in these market segments. Environmental scan refers to the study of external factors that could impact a business or industry. Marketing mix audit assesses a company's marketing strategies and tactics, and target market strategy involves selecting and focusing on specific market segments.

What Describes and Estimates the Size and Sales Potential of Market