ConAgra Foods,Inc.has decided to sell all of its meat-processing plants and get out of its meat-processing business in order to raise the company's net profits.Which of the following statements describes how the sale of the processing plants will affect ConAgra's marketing mix?

Question

Quizplus · Accepted Answer

Selling all of its meat-processing plants and getting out of its meat-processing business will have an impact on all of ConAgra's marketing mix elements. It will impact the product element, as the company will no longer offer meat products; it will impact the promotion element, as the company will need to adjust its advertising and other marketing communications to reflect the change in its business operations; it will impact the price element, as the company's overall cost structure and profitability will change; and it will impact the distribution element, as the company will need to adjust its supply chain and logistics to reflect the change in its operations.