What is the process of gauging the extent to which marketing objectives have been achieved during a specified time period?

Question

Quizplus · Accepted Answer

The process described in the question is evaluation, which involves assessing whether marketing objectives have been met during a particular time period. Heuristic measurement refers to using subjective judgments to make decisions, while control and implementation are related to the planning and execution stages of marketing strategies, respectively.

What Is the Process of Gauging the Extent to Which