SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard-made up of skateboarders,mountain bike riders,and in-line skaters-that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four Ps does this strategy relate?

Question

Quizplus · Accepted Answer

The use of twin lizards on every bottle and in all promotional efforts, as well as sponsoring the Team Lizard, is a promotional strategy that aims to remind consumers of the product and its benefits. Therefore, this strategy relates to the promotion element of the marketing mix.

SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its