According to the text,which of the following statements BEST describes strategic planning?
A) Effective strategic planning creates plans that are unaffected by environmental changes.
B) It allows a firm to replace creativity with careful analysis.
C) Top-management participation in and commitment to strategic planning is essential.
D) It is a real time-saver for marketing managers because once it has been completed,the plan can be left unchanged for years.
Correct Answer:
Verified
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