Which of the following BEST describes the marketing audit?

Question

Quizplus · Accepted Answer

The marketing audit is an excellent way to raise the level of marketing consciousness within an organization. It is a comprehensive, systematic, independent and periodic examination of a company's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. It is not a restricted or specialized tool, but an important tool for all marketing managers to use in implementing their plans. Additionally, it looks at both potential threats and opportunities for the organization, not just threats.

Which of the Following BEST Describes the Marketing Audit