In 2004,Giorgio Armani,the Italian fashion group,announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015.
-Refer to Giorgio Armani.In terms of its situation analysis,the trend toward luxury lifestyle consumerism would be an example of which of the following?

Question

Quizplus · Accepted Answer

The trend toward luxury lifestyle consumerism represents an opportunity for Armani because it is a part of Armani's external environment that the company can potentially capitalize on by launching a luxury hotel chain. It is not a strength or advantage of Armani, because the company does not have an established presence in the hospitality industry. It is also not a weakness, as Armani is not necessarily negatively affected by the trend itself.

In 2004,Giorgio Armani,the Italian Fashion Group,announced Plans to Launch a $1