According to the text,which of the following statements BEST describes marketing audits?

Question

Quizplus · Accepted Answer

The text states that marketing audits are conducted to develop a comprehensive profile of a company's marketing effort, including examining the internal and external environment. It also implies that conducting a marketing audit is an ongoing process, rather than a one-time activity. Lastly, the text does not suggest that the marketing audit should be performed by outside accounting firms, but rather by a team of experts within the organization or by a specialized consulting firm. Therefore, option B is the best answer.

According to the Text,which of the Following Statements BEST Describes