What should an international company that needs to develop a way to compare its actual marketing results with planned results engage in?

Question

Quizplus · Accepted Answer

The company should engage in control, which involves measuring and comparing actual results with the planned results to identify variances and take corrective action if necessary. This will help the company ensure that it is meeting its marketing goals and objectives. External market research and comparative analyses may be conducted as part of the control process, but they are not the primary focus. Planning is important for setting marketing goals and objectives, but it is not the solution to comparing actual marketing results.

What Should an International Company That Needs to Develop a Way