Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes with emphasis on low-priced,private-label brands.Aldi stores are typically about one-third the size of traditional supermarkets.By controlling expenses,Aldi customers can expect to save 30 to 50 percent compared to Safeway customers.Aldi targets bargain hunters who are willing to rent a cart and bag their own groceries.
-Refer to Aldi.What does Aldi use to create its competitive advantage?

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Aldi creates its competitive advantage through its no-frills goods and services. By selling grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands, as well as controlling expenses, Aldi is able to offer customers savings of 30 to 50 percent compared to traditional supermarkets. Aldi targets bargain hunters who prioritize low prices over a high-end shopping experience.

Aldi Is a No-Frills Grocery Chain