A planning manager visiting a company's health and beauty aids division discovers that the division has no effective method for allocating resources,nor for evaluating actual results against planned results.According to the text,what would he suggest the division should prepare?

Question

Quizplus · Accepted Answer

The planning manager would suggest the health and beauty aids division to prepare a marketing audit to evaluate the effectiveness of their resource allocation and results against planned goals. A marketing audit is a comprehensive review of a company's marketing and sales activities, which can identify opportunities for improvement and ensure the division is effectively allocating its resources.

A Planning Manager Visiting a Company's Health and Beauty Aids