Patricia Curtis has been running the Ferrets First Rescue and Shelter (FFRS)since 1996.FFRS is in the business of ferret pickup and rescue,as well as ferret boarding and training,and education for ferret owners.She would like to expand her operations,and has been asked to write a marketing plan in order to apply for a bank loan.Curtis knows she can better serve ferrets and ferret owners if she can expand her target audience to schools,animal control officers at city facilities,and pet stores.To do this,she must increase marketing communications.
-Refer to FFRS.Curtis is short of capital and labour and overcrowded with ferrets because they are not adopted fast enough.She also knows she has superior ferret knowledge and an excellent facility for housing ferrets,and hopes to increase her capacity to 100 ferrets.What is this assessment process in which she learned this about her environment?

Question

Quizplus · Accepted Answer

The process in which Patricia Curtis assessed her environment and learned about her capital and labor shortage, overcrowding, superior ferret knowledge, excellent facility, and potential for expansion is a situation analysis. A situation analysis involves assessing internal and external factors that could impact a business's goals and objectives. In this case, Curtis is analyzing her own strengths and weaknesses (superior ferret knowledge, limited resources) as well as external opportunities (expanding target audience) and threats (overcrowding, competition from other shelters).

Patricia Curtis Has Been Running the Ferrets First Rescue and Shelter