Mimi Couturier is a design company that specializes in formalwear for women.The company's fashion innovators use computer-assisted design software to create what they think women should wear.The company regularly hires industry experts to examine construction work areas to find waste and inefficiencies that can be eliminated.However,for the last two years Mimi Couturier has lost money,and it has had to lay off some of its work force.What should the company do to avoid this occurrence in future?
A) increase its sales force to find more potential customers for the firm
B) hire more retail efficiency experts to trace down any production problems
C) have someone to study its target market to see what needs and wants should be met by Mimi Couturier
D) cut prices so that its prices are at least 10 percent below those of its competitors

Question

Quizplus · Accepted Answer

Mimi Couturier should study its target market to find out what needs and wants should be met by the company. This would allow the company to design products that better meet customer demand, potentially leading to increased sales and profits. Increased sales force, hiring more retail efficiency experts, and cutting prices are not necessarily the best solutions for the company's financial problems.

Mimi Couturier Is a Design Company That Specializes in Formalwear