For years,the slogan used in all the advertising done by British Airways was "Putting people first." In this short phase,what did British Airways capture the idea of?
A) the marketing concept
B) the societal concept
C) Maslow's hierarchy of needs
D) the sales orientation philosophy

Question

Quizplus · Accepted Answer

The slogan "Putting people first" captures the essence of the marketing concept, which focuses on identifying and meeting the needs and wants of customers. This approach prioritizes customer satisfaction and tailors services to meet customer expectations, aligning with the principles of the marketing concept.

For Years,the Slogan Used in All the Advertising Done by British