The statement "Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business" is consistent with which orientation?
A) market
B) sales
C) enterprise
D) production

Question

Quizplus · Accepted Answer

The statement suggests a market orientation, which focuses on understanding and meeting the needs and wants of customers through all phases of the business, including production and marketing.

The Statement "Marketing Should Be Introduced at the Beginning Rather