What do the marketing concept and market orientation recognize?
A) Sales depend predominantly on an aggressive sales force.
B) What the customer thinks he is buying is what is important.
C) Price is the most important variable for customers.
D) Selling and marketing are essentially the same thing.

Question

Quizplus · Accepted Answer

The marketing concept and market orientation both recognize the importance of putting the customer at the center of business decisions. This means understanding what the customer wants and needs and delivering products and services that meet those needs. Therefore, what the customer thinks he is buying is what is important, which is recognized by the marketing concept and market orientation.

What Do the Marketing Concept and Market Orientation Recognize