Due to consumer concerns about skin cancer and other negative outcomes associated with sun exposure,the trend in sun-care products throughout most of the 1990s was in favour of higher-SPF sunscreens.This seems to be changing now,at least for some target segments.In response to the latest trends of teenagers using baby oil,Crisco,and even motor oil to enhance tanning effects,Coppertone and Hawaiian Tropic have introduced new low-UV-protection products.While giving customers want they want indicates a market orientation,creating a potential problem (an increase in skin cancer fatalities)shows a potential absence of which type of orientation?

Question

Quizplus · Accepted Answer

The potential problem of an increase in skin cancer fatalities shows an absence of societal marketing orientation, which considers not only the customers' wants but also the broader societal implications and needs.

Due to Consumer Concerns About Skin Cancer and Other Negative