Levi Strauss developed a Naturals line of jeans that do not use any chemical dyes to colour the pants.Consumers liked the look of the pants,and Levi's use of all-natural dyes is good for the environment.What type of orientation would the production of the Naturals line be consistent with?

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Quizplus · Accepted Answer

The Naturals line, which uses all-natural dyes and is environmentally friendly, is consistent with a societal marketing orientation. This orientation focuses on creating products that are not only profitable but also good for society and the environment. Levi Strauss is demonstrating a concern for society's well-being by creating a product that meets consumer needs for fashion, while also promoting environmentally sustainable practices.

Levi Strauss Developed a Naturals Line of Jeans That Do