Jewellery stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices.Unfortunately,the lowest-priced diamonds these days are sold by African rebels who use the profits to engage in genocide.Human rights organization have asked jewellers to buy diamonds that are "conflict-free," that is from South Africa,Australia,or Canada.LeeBrant is one retail jewellery store that sells only diamonds that are certified to be from these countries.One could say that LeeBrant has a societal marketing orientation.Which type of orientation do jewellers that are willing to sell the higher priced non-conflict diamonds have?

Question

Quizplus · Accepted Answer

A societal marketing orientation focuses on the well-being of society as a whole, including ethical considerations, which aligns with the decision to sell non-conflict diamonds despite higher prices.

Jewellery Stores Want to Provide Their Customers with the Highest