What does empowerment refer to?
A) the company's delegation of authority to its employees to solve customer problems on the spot
B) the company's profit picture improvement as a result of employing a market-oriented philosophy through all of its activities
C) the power gathered by a company as a result of combining relationship marketing and personal selling
D) the marketing department of a large corporation

Question

Quizplus · Accepted Answer

Empowerment refers to the process of giving employees the authority and resources to solve customer problems on the spot, without having to constantly refer back to higher-level management for approval or guidance. This allows for more efficient and effective problem-solving, as well as increased employee satisfaction and engagement.

Options B, C, and D are incorrect as they do not accurately describe empowerment. Option B refers to a market-oriented philosophy, option C refers to a combination of relationship marketing and personal selling, and option D refers specifically to a marketing department within a company.

What Does Empowerment Refer To