When planning a funeral,the most expensive item typically is the casket.Funeral homes commonly show customers only three caskets,with people almost invariably choosing the middle-priced one,which tend to cost around $2,200.Many funeral directors describe the lowest-priced model as the "welfare" casket although it is just as serviceable as the more expensive ones.
-Refer to Funeral Caskets.Some funeral directors actually paint less expensive caskets ugly colours to lessen the probability they will be purchased.What type of orientation do these funeral directors have?
A) societal marketing
B) social
C) sales
D) production

Question

Quizplus · Accepted Answer

These funeral directors have a sales orientation, where their main focus is on increasing sales and revenue. By painting less expensive caskets in unappealing colors, they are hoping to nudge customers towards purchasing the more expensive options.

When Planning a Funeral,the Most Expensive Item Typically Is the Casket.Funeral