Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person,who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.
-Refer to Ingles Supermarket.Ingles uses the Smart Partner cards as a part of which of the following?
A) its retailer-customer synergy
B) its commitment selling
C) its transaction marketing
D) its relationship marketing

Question

Quizplus · Accepted Answer

Ingles Supermarket is using the Smart Partner cards as a part of its relationship marketing strategy. The cards allow customers to choose a school to donate a portion of their purchase amount, creating a connection between the supermarket and the local community. This helps build long-term relationships and customer loyalty.

Shoppers at an Ingles Supermarket Can Request Smart Partner Cards