Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person,who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.
-Refer to Ingles Supermarket.By instituting the Smart Partner program to help local schools,what type of orientation has Ingles shown?
A) production
B) sales
C) societal marketing
D) philanthropic

Question

Quizplus · Accepted Answer

Ingles has shown a societal marketing orientation by implementing the Smart Partner program to support local schools. This program reflects a focus on fulfilling the needs of the community and promoting the well-being of society.

Shoppers at an Ingles Supermarket Can Request Smart Partner Cards