As recently as 20 years ago,circuses came to town with tents,animals,clowns,and other performers.An advance man arrived about two weeks before the circus actually arrived,covered the community with posters,and gave out free tickets to school children.If the advance man had done a good job,when the circus arrived and opened its tent doors,300 to 600 people would fill its seats.When the largest circus organizations merged,the newly formed Ringling Bros.and Barnum & Bailey's Greatest Show on Earth began performing in 4,000-seat arenas.Attendance,however,has stagnated in recent years.People have stopped going to the circus because they miss the circus tent and the close intimate atmosphere it created.The newest thing in circuses is a return to the tent atmosphere with an emphasis on the types of entertainment that were popular years ago.Antique circus wagons,calliope music,and cotton candy are replacing the exotic animals and the prima donna performers.To satisfy the needs of this new audience,the tent circus sells lattes and wine.
-Refer to Circuses.Now circuses are trying to satisfy customers' needs and wants and to profit through customer satisfaction.They have adopted what type of orientation?
A) societal
B) retail
C) selling
D) market

Question

Quizplus · Accepted Answer

The circus industry has adopted a market orientation, which focuses on satisfying customers' needs and wants to achieve profitability. They have shifted their focus towards providing the type of entertainment that was popular in the past and is now being demanded by their target audience. Additionally, they have introduced new products like lattes and wine to better serve their customers.

As Recently as 20 Years Ago,circuses Came to Town with Tents,animals,clowns,and