The elaboration likelihood model includes a category of factors referred to as _____.
A) direct
B) constant
C) indirect
D) occasional

Question

Quizplus · Accepted Answer

The elaboration likelihood model includes two routes of persuasion, the central and peripheral routes. Indirect factors are those that influence persuasion through the peripheral route, including things like superficial cues and emotional appeals. Direct factors, on the other hand, are those that influence persuasion through the central route, such as arguments and evidence. Constant and occasional are not categories of factors in the model.

The Elaboration Likelihood Model Includes a Category of Factors Referred