The BCG Matrix limitations include all of these except:
A) viewing every business as a star, cash cow, dog or question mark can be an oversimplification.
B) requiring at least three years' worth of data.
C) not reflecting divisional or industry growth over time.
D) not allowing a company to be classified as somewhere in between two categories.
E) other variables such as size of market and competitive advantages are not considered

Question

Quizplus · Accepted Answer

Requiring three years' worth of data is not a limitation of the BCG Matrix, as it is necessary to analyze trends and make informed decisions. The other options are limitations, as the matrix oversimplifies the complexity of businesses, does not consider industry growth over time or other variables, and does not allow for classification in between categories.

The BCG Matrix Limitations Include All of These Except