Which of the following is the first step in developing QSPM?
A) Compute the Total Attractiveness Scores.
B) Examine the Stage 2 matrices and identify alternative strategies the organization should consider implementing.
C) Assign weights to each key external and internal factor.
D) Determine the Attractiveness Scores.
E) Make a list of the firm's key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM

Question

Quizplus · Accepted Answer

The first step in developing a QSPM is to make a list of the firm's key external opportunities/threats and internal strengths/weaknesses in the left column of the QSPM. This is necessary to identify the main factors that will affect the success of different strategies. Once the key factors are listed, the weighting process can begin, followed by the determination of attractiveness scores for each alternative strategy, and the computation of total attractiveness scores. Finally, the QSPM can be constructed by placing the alternative strategies in the appropriate cells based on their respective total attractiveness scores.

Which of the Following Is the First Step in Developing