According to the Grand Strategy Matrix, which strategy is recommended for a firm with rapid market growth and a strong competitive position?
A) Market penetration
B) Conglomerate diversification
C) Joint venture
D) Retrenchment
E) Liquidation

Question

Quizplus · Accepted Answer

The Grand Strategy Matrix suggests that a firm with rapid market growth and a strong competitive position should pursue a market development strategy, such as market penetration, to further increase market share and profitability. Conglomerate diversification, joint ventures, retrenchment, and liquidation are not recommended strategies for firms in this quadrant.

According to the Grand Strategy Matrix, Which Strategy Is Recommended