Sheets Brand Energy Strips experimented with a strategy in 2011.The firm made a deal with the Atlanta branch of Budget Rent a Car to wrap rental cars with an ad.The benefit to customers is that driving one of these mobile billboards saved a lot of money.A renter who would have paid $300 for a four day rental only needed to pay $88 to rent a car featuring the wrap.Sheets benefitted because the cars spread their brand everywhere that they travelled.Sheets used which of the following strategies?
A)Market penetration
B)Product development
C)Related diversification
D)Horizontal integration
E)Vertical integration

Question

Quizplus · Accepted Answer

The strategy used by Sheets Brand Energy Strips is market penetration, which is focused on increasing sales of existing products in existing markets. The company is using a promotional campaign to increase brand visibility and attract new customers without changing its product or entering new markets.

Sheets Brand Energy Strips Experimented with a Strategy in 2011