A sneaker manufacturing company targets teenagers. It sells the sneakers to these teenagers at a price which is lower than what is offered in the market. It also has a website where customers can design their own shoes. They then can order the shoes and they will be delivered to them. This is an example of a (n) _____ strategy.

Question

Quizplus · Accepted Answer

The company is using a best-cost strategy by offering a lower price than the market while also providing customization options, which adds value to the product.

A Sneaker Manufacturing Company Targets Teenagers