Which member of the marketing channel has the primary responsibility of fulfilling the channel's main functions?
A) manufacturers
B) wholesalers
C) retailers
D) customers
E) It does not matter.

Question

Quizplus · Accepted Answer

The primary responsibility of fulfilling the channel's main functions is shared among all members of the marketing channel, as each plays a crucial role in ensuring the product reaches the end consumer effectively.

Which Member of the Marketing Channel Has the Primary Responsibility