Local firms with firm specific assets that are transferable across national borders and are in industries with low pressure to globalize should expand into overseas markets that are similar to their home markets. This is referred to as a(n) ________________ strategy.
A) Extender
B) Contender
C) Dodger
D) Defender

Question

Quizplus · Accepted Answer

An Extender strategy involves local firms with firm-specific assets that are transferable across national borders expanding into overseas markets that are similar to their home markets. This strategy is chosen because it allows the firm to leverage its existing assets and capabilities in a new, but familiar, market environment.

Local Firms with Firm Specific Assets That Are Transferable Across