In the selection of a country market focus various countries may be grouped according to segmentation criteria such as income, population size and language. While useful this approach may lead to greater risk for the firm. To address this problem some firms opt to use a deliberate strategy of ________________.
A) Country diversification
B) SBU consolidation
C) Secondary screening
D) Fine grained screening
E) Cross subsidization

Question

Quizplus · Accepted Answer

Country diversification helps mitigate risk by spreading investments and operations across multiple countries, reducing dependence on any single market.

In the Selection of a Country Market Focus Various Countries