If a firm's competence lies in low cost manufacturing and it targets a narrow range of market segments it is said to be pursuing a _________________ strategy.
A) Cost focus
B) Cost leadership
C) Focussed differentiation
D) Differentiation

Question

Quizplus · Accepted Answer

If the firm's competence lies in low cost manufacturing and it targets a narrow range of market segments, it is said to be pursuing a cost focus strategy. This means that the firm is focusing on reducing costs and offering products or services at a lower price point to a specific niche market.

If a Firm's Competence Lies in Low Cost Manufacturing and It