While there is no agreement on what constitutes a global marketing strategy several perspectives are recognized as important. Which of the following (if any) is an important perspective in the formulation of a global marketing strategy?
A) The standardization perspective
B) The configuration and coordination perspective
C) The integration perspective
D) All of the above
E) None of the above

Question

Quizplus · Accepted Answer

All three perspectives - standardization, configuration and coordination, and integration - are recognized as important in the formulation of a global marketing strategy. The standardization perspective focuses on developing a standardized marketing mix that can be applied across different countries and cultures. The configuration and coordination perspective emphasizes the need for adaptation and customization of the marketing mix to local market conditions. The integration perspective calls for a truly global approach that seeks to leverage the synergies and advantages of a coordinated and cohesive marketing strategy across multiple markets. Therefore, all three perspectives are important in formulating a successful global marketing strategy.

While There Is No Agreement on What Constitutes a Global