When a company localizes its important decisions at head office and is largely driven by the needs of consumers in its home market it is described as pursuing a (n) __________________ strategy.
A) Regiocentric
B) Ethnocentric
C) Polycentric
D) Geocentric

Question

Quizplus · Accepted Answer

An ethnocentric strategy is characterized by decision making centralized at the company's home office, with an emphasis on the needs and values of the home market. This approach is founded on the belief that the company's home market represents the standard for doing business, and the company attempts to replicate this model in other markets as much as possible.

When a Company Localizes Its Important Decisions at Head Office