Distinguish between a multi-domestic and a global marketing strategy.
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Q1: In pursuing a global marketing strategy a
Q2: What is meant by the term 'globalization'?
Q3: To be considered 'global' firms must have
Q4: How does technological innovation drive globalization?
Q6: One of the biggest problems with implementing
Q7: Which of the following (if any) is
Q8: Dreher (2006) measures globalization on three dimensions:
Q9: When a company localizes its important decisions
Q10: Define the term 'Glocal' Marketing. Provide one
Q11: Dreher (2006) measures globalization on three dimensions:
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