In pursuing a global marketing strategy a firm may:
A) Standardize its product
B) Use a consistent brand name
C) Allow each country manager full autonomy over local marketing strategy
D) (a) and (b)
E) (b) and (c)

Name: In pursuing a global marketing strategy a firm may: A) Standardize its product B) Use a consistent brand name C) Allow each country manager full autonomy over local marketing strategy D) (a) and (b) E) (b) and (c)
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is D

In Pursuing a Global Marketing Strategy a Firm May