One of the biggest problems with implementing a global marketing strategy is:
A) Identifying homogenous consumer segments in various countries
B) Recruiting culturally literate marketing managers in Asia
C) Developing a polycentric pricing strategy
D) Devising a cost-based transfer pricing scheme
E) Comparing countries on Dreher's index of globalization

Question

Quizplus · Accepted Answer

One of the biggest challenges in implementing a global marketing strategy is identifying homogenous consumer segments in various countries. Consumer behavior, preferences, and purchasing patterns may vary significantly across different regions, cultures, and economic conditions. Therefore, companies must conduct in-depth market research to understand these variations and develop tailored marketing approaches that resonate with local audiences.

One of the Biggest Problems with Implementing a Global Marketing