Use of e-mail, company Web pages, and text messaging has reduced the importance and effectiveness of traditional sales letters delivered by land mail.
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Q55: The opening of a sales letter is
Q56: In the body of a persuasive request,
Q57: _ is necessary when resistance is anticipated
Q58: One tip for successful online sales messages
Q59: A sales message should use a rational
Q61: The _ of a sales letter should
Q62: Business _ are content-rich audio or video
Q64: You should build interest in your product
Q65: A(n) _ contains digital information available on
Q87: A(n)_ appeal focuses on making or saving
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