The opening of a sales letter is one of its most critical elements.
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Q50: Testimonials used in your online sales message
Q51: Blogs and wikis can generate goodwill and
Q52: You should place the request for action
Q54: Although many companies use blogs and wikis
Q56: In the body of a persuasive request,
Q57: _ is necessary when resistance is anticipated
Q58: One tip for successful online sales messages
Q59: A sales message should use a rational
Q60: Use of e-mail, company Web pages, and
Q96: You will receive a free one-year subscription
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