A sales message should use a rational appeal or an emotional appeal, but never both.
Correct Answer:
Verified
Q54: Although many companies use blogs and wikis
Q55: The opening of a sales letter is
Q56: In the body of a persuasive request,
Q57: _ is necessary when resistance is anticipated
Q58: One tip for successful online sales messages
Q60: Use of e-mail, company Web pages, and
Q61: The _ of a sales letter should
Q62: Business _ are content-rich audio or video
Q64: You should build interest in your product
Q87: A(n)_ appeal focuses on making or saving
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