When you expect price to be an obstacle in a sales message, you should delay mentioning price until after you have created a desire for the product or service.

Question

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When price is an obstacle, one technique is to delay mentioning price until after you have created a desire for the product or service. Other techniques are to show the price in small units, to demonstrate how the product or service can help the reader save money, to compare your price to your competitors' prices, and to offer advantageous financing terms.

When You Expect Price to Be an Obstacle in a Sales