Which of the following increases the effectiveness of an online sales or marketing message?
A) Send online sales messages only to customers or prospects who have given you permission to send them e-mail marketing messages.
B) Avoid conveying urgency or setting deadlines as doing so makes the writer appear desperate.
C) Use a minimum of graphics and as much text as possible.
D) Make the message formal, focused, and extensive.
Correct Answer:
Verified
Q35: Which of the following illustrates a testimonial?
A)
Q36: What does the abbreviation RSS stand for?
A)
Q37: Because managers are less resistant to change
Q38: Use an emotional appeal when the
A) product
Q39: Intuit provides customers with content-rich audio and
Q41: The most important goal of the closing
Q42: Because postscripts make letters appear poorly organized
Q43: When you expect price to be an
Q44: Only those in sales and marketing can
Q45: Online sales messages are generally much longer
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