Use an emotional appeal when the
A) product is expensive; long-lasting; or important to health, security, and financial success.
B) product is inexpensive, short-lived, or nonessential.
C) reader is comparing similar products from other companies.
D) readers have a college education.

Question

Quizplus · Accepted Answer

Emotional appeals relate to status, ego, and sensual feelings. Appealing to the emotions is sometimes effective when a product is inexpensive, short-lived, or nonessential. Rational appeals are associated with reason and intellect. Use a rational appeal when a product is expensive, long-lasting, or important to health, security, or financial success.

Use an Emotional Appeal When the